Director, Brand Strategy-Digital - Toronto ON | Sapient Canada, Inc. | | 12/09/14
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Director, Brand Strategy-Digital full-time

Location: Toronto ON
Company Name: Sapient Canada, Inc. ()
Category: Communications, Marketing
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Welcome to SapientNitro. We're an agency changing the game -- redefining the way that brands engage consumers by creating compelling stories and experiences that attract and resonate across an ever-evolving landscape. Our work pushes past boundaries and channels. It wins awards. But most importantly, it makes an impact for our clients and their customers. And makes us excited to step through the door each morning. We help one another climb, we don’t climb over one another. Integrity and a team-driven environment connect entrepreneurial minds. Getting goose bumps? Good. If you’re ready to be an Idea Engineer with the brightest minds in the industry and do things that haven't yet been imagined, let’s see where you can put your talents to work.

Job Summary:
We’re looking for a seasoned, ambitious and forward-thinking director of digital brand strategy for our team. You must be excited by big ideas and driven to uncover the insights that inform your brilliant strategies. You must be well versed across all media platforms but especially in digital, as well as a student of human behavior. We are looking for an effective leader and a collaborative team player whether the audience is creative, media or C-level clients.  If you get excited by the thrill of the chase, the fulfillment of winning with the best idea and the opportunity to impact out clients’ brands, and show them possibilities they never imagined, this is the job for you.

Job Title:
Director of Brand Strategy

Key Responsibilities:
  • Help uncover consumer insights that lead to big brand ideas and help implement them across media and technology platforms (including internet, offline, mobile, video, emerging and future technologies)
  • Ingeniously integrate customer insight data (obtained by primary and secondary research) and client objectives into ground-breaking brand strategy and creative execution
  • Collaborate with clients + internal partners to generate ideas and strategies that utilize innovative, emerging media/technologies
  • Participate in new business pitches, develop new business, and identify organic growth opportunities
  • Inspire innovation and great work; oversee campaign and project implementation
  • Create measurable value and ROI for the client; ensure a high-level of client satisfaction
  • Serve as a thought leader and subject matter expert to Sapient’s clients, as spokesperson and industry thought leader to the media (present at conferences, publish white papers, and contribute to online forums and blogs, etc.)
  • Helps implement the brand planning practice within the company
  • Some travel may be required

Job Requirements:

  • 10-15 years of account planning experience in an agency, advertising, or marketing organization; 5+ years of leadership experience; 5+ years of experience with digital campaigns
  • Must be excited by big ideas and by brilliant tactics and a student of human behavior
  • Expertise with both digital and traditional marketing, above and below “the line”
  • Extensive experience with developing digital and social media strategies either as part of a bigger program or as stand alone initiatives
  • Expertise in identifying and forecasting emerging trends in the industry
  • A self-starter with an entrepreneurial spirit with vision and leadership to enact change within the agency and the industry
  • Ability to convert and implement strategic plans into tactical ones
  • Proven ability to develop and maintain strong professional relationships with (C-Level) clients, colleagues and vendors
  • Strong track record of building business with existing clients while generating new business
  • Ability to integrate diverse viewpoints and opinions
  • Exceptional oral and written communication skills; captivating presenter and great listener


  • Bachelor’s degree required or equivalent military experience
  • MBA or Master’s degree in marketing, communications, or other relevant graduate degree is preferred

About SapientNitro
SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.

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