Digital Media Coordinator full-time
Do you want to work with a highly-driven, egg-obsessed team? Can you hardly contain yourself at the prospect of inspiring Canadians to use and enjoy eggs in a variety of ways? Are you enthusiastic about food and marketing? Do you thrive in collaborative, results-driven environments? Do you relish the challenge of translating data and analytics into actionable strategic ideas? Most importantly, do you love eggs?
Egg Farmers of Canada (EFC) is seeking a Digital Media Coordinator (DMC) to support the Marketing & Nutrition team. The DMC is responsible for managing the day-to-day operations of the Get Cracking brand’s dynamic digital and social platforms including website, apps, Facebook, Instagram, Pinterest, and search. The DMC will assist the Marketing Officer in creating a compelling and engaging content development strategy for the Marketing & Nutrition team at Egg Farmers of Canada.
Duties and Responsibilities:
- Review and schedule social media content to ensure copy is relevant and on brand
- Monitor engagement on social media channels and respond as required
- Report monthly on social media efforts, campaigns, and overall performance by channel
- Identify and propose innovative ideas to communicate and engage on social media
- Create, edit, and schedule social content for EFC’s EggcentricTV app
- Analyze user behaviour data across all digital and social platforms to identify opportunities
- Oversee website development projects from briefing to completion
- Coordinate SEO and SEM strategy to ensure strong search presence
- Develop and execute editorial calendars for Get Cracking’s monthly newsletter
- Coordinate effective photo and video shoots and maintain the image bank
- Collaborate and engage with provinces to share learnings, best practices, insight and to provide social media support
- Assist Marketing & Nutrition team members with campaign research, planning, and execution
- Collaborate and liaise with external agencies and vendors
- Develop and deliver presentations and participate in meetings, workshops, and conferences as required
Qualifications/Skills:
- Thorough knowledge of marketing theories, principles and best practices
- Thorough knowledge of social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest)
- Ability to multi-task, take initiative, and be results oriented
- Familiarity with Photoshop, or other photo editing tools
- Familiarity with Google Analytics/Facebook Insights
- Superior attention to detail
Education and Experience:
- Undergraduate degree with a focus in marketing / advertising / communications
- 2-3 years’ experience managing social media accounts for companies or brands
- Proficient in oral and written communication in English. French is considered an asset