Description

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 17 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we're so much more than a distribution company. We've automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.

At McKesson Canada, you’ll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.

The Manager, Digital Marketing drives the development and implementation of a comprehensive, cross-functional, strategy for digital campaigns, social media and other emerging interactive media opportunities. The Manager is responsible for the ideation, development, implementation and the quality of the annual digital and social media plans and projects. The Manager must possess good analytical skills, be innovative and creative, as well as be able to maintain a relationship of trust with peers, superiors, customers, internal and external communication agencies. He/she must have good experience in project management; demonstrate independence, being able to maintain a relationship of trust with peers, supervisors, internal customers and external agencies. The Manager must be able to solve complex problems and propose innovative solutions. The Manager, Digital Marketing reports to the Vice President of Marketing, Retail Banner Services.

Specific Responsibilities

Digital campaigns

• Implements digital components of marketing communication campaigns  under the guidance of Banner or Control Brand Marketing Managers accountable for the initiatives

• Ensures brand identity and guidelines are respected in the digital space

• Leads the development of wireframes and user experience for all digital campaign components

• Ensures that content is developed and deployed in optimal way for digital campaigns and social media

• Validates accuracy, cohesiveness and legality of information contained in all communication pieces of campaign for which he is responsible

• Keeps track of the stages of production of campaigns for which he is responsible

• Manages and tracks approval timelines and delivery of all parts of campaign with stakeholders depending on the nature of the project (including but not limited to the manager, internal clients, agencies and external partners)

• Provides proofreading of campaign elements and may occasionally contribute to the drafting of parts depending on the nature of the project

• Leads the execution of monthly email campaigns

Social Media & Online Advertising

• Oversees management of all McKesson national retail social media on behalf of Banner Marketing Managers and the Control Brand Marketing Manager

• Monitors the on-going growth of social media and proposes new initiatives

• Tracks social media performance and identify key issues / opportunities

• Act as a digital advertising subject matter expert and provides guidance on all aspects of online media

• Develop internal expertise and best practices around digital advertising.

General

• Communicates clearly with marketing teams across all banners and other key partners on project objectives and deliverables

• Oversees process for data collection and builds documents for presentation

• Analyzes and organizes information for presentation purposes

• Support the marketing team in the form of other related duties

• Manages and coaches Web & Social Media Specialist

Qualifications

Qualifications

• An undergraduate degree in relevant field

• 5 to 7 years of relevant work experience, preferably with some in retail

• Experience managing marketing communication projects in the digital space

• Extensive knowledge of digital medium, notably internet and social media channels

• Knowledge of relevant software and tools to the position (Ex: Google Analytics, etc)

• Ability to function perfectly in English and in French

Skills

• Creative, yet very methodological

• Initiative, self-starter and entrepreneurial

• Good communication skills and dedicated team player

• Ability to deliver high-quality work under pressure

• Strong attention to detail

• Willingness to travel to Toronto four times per year

Benefits & Company Statement
McKesson believes superior performance – individual and team – that helps us drive innovations and solutions to promote better health should be recognized and rewarded. We provide a competitive compensation program to attract, retain and motivate a high-performance workforce, and it’s flexible enough to meet the different needs of our diverse employee population.

We are in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting.

But we can’t do it without you. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our company—and of healthcare. At McKesson, you’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.

McKesson is an equal opportunity employer.


Agency Statement
No agencies please.

Recruiting Disclaimer

The material contained herein is provided for informational purpose only. All open jobs offered by McKesson Canada on this recruitment system are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a subsidiary, office or department within the company which is offering the position, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance.

The materials on this site are provided without warranties of any kind, either expressed or implied, including but not limited to warranties regarding the completeness of information contained on this site or in any referenced links. While McKesson Canada attempts to update this site on a timely basis, the information is effective only as of the time and date of posting.

By providing your application to McKesson Canada you hereby consent to McKesson Canada obtaining personal information regarding you that is related to the position applied for.  You also consent to McKesson Canada transferring your application details to our recruitment partners for their review and assistance. You also consent to McKesson Canada keeping your application on file. McKesson Canada is an equal opportunity employer. The information on this site is for information purpose only and is not intended to be relied upon with legal consequence.