Digital Marketing Consultant - Montreal, QC | belairdirect | | 12/01/16
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Digital Marketing Consultant Full-Time

Location: Montreal, QC
Company Name: belairdirect ()
Category: Online Marketing

We value diversity and are committed to creating an inclusive workplace that inspires each of us to be the best we can be.  Join our team and make a difference!

Your Job

Are you a Web marketing maven? Are you results-driven? If you’re looking for a work environment where your digital media skills and enthusiasm can have a real impact, and you can be part of an award-winning team, then you’ve come to the right place!

As the Digital Marketing Consultant, you will play a key role in developing and implementing belairdirect’s digital media strategy. You will work closely with the other members of a talented, dynamic, results-driven web team to plan, execute and optimize digital marketing campaigns.

What’s it like to work at belairdirect?  You are never afraid to put forward bold ideas. You enjoy good work-life balance. You belong to an organization where digital is a priority. You feel respected by your employer. You appreciate both the stimulating atmosphere and your exceptional colleagues who bring out the best in you.

Our team is a model of cooperation, creativity and innovation.  Working at belairdirect is more than just a job, it’s an opportunity to build a career. We want you to grow with us and we create all the necessary conditions for you to fulfill your individual career needs, both in the short and long term.

Need convincing? We’ll put you in touch with members of the team so you can talk about the work and the work environment.

Main Responsibilities

  • Orchestrate and execute display, video and other advertising campaigns, including determining production needs and technical specifications , reviewing advertising material, campaign trafficking, setting up tests and lists and launching

  • Continually improve campaign performance, communicate results and identify opportunities to increase conversions

  • Work with the analyst to plan investments, estimate results, plan tests, create and present campaign reports

  • Work with agencies and partners to develop campaigns, oversee their implementation and ensure consistency

  • Work with project manager to identify production needs related to creative material

  • Build the interactive marketing strategy by identifying, recommending and testing new platforms, channels, targeting, messaging, etc.

  • Work with the web, marketing and other multidisciplinary teams on company-wide projects

  • Analyze industry trends and competitive landscape and keep an eye on new web platforms and trends.

Your Skills


  • Undergraduate degree (bachelor’s or equivalent) in e-commerce, business administration or equivalent field

  • 2 – 3 years of experience in buying, management and optimization of digital campaigns, preferably display performance, video and/or programmatic campaigns

  • Knowledge of online advertising and DSP platforms such as Adwords, Facebook Business Manager, Twitter, DBM, TubeMogul, etc.

  • Good understanding of the aims of each of the various digital marketing techniques, including programmatic, banners, online video, mobile and social media

  • Experience with analytics tools such as Google Analytics, Adobe Site Catalyst, Webtrends, etc.

  • Analytical thinker with strong problem-solving skills

  • Bilingual, spoken and written

  • Able to work well independently and to excel as part of a team

  • Detail - oriented

  • Google AdWords and Google Analytics certifications an asset

  • Familiar with ad servers

  • Passionate about the web.

Closing Statement

As part of Intact’s selection process, candidates may be requested to consent to background checks relevant to the role under consideration for, prior to receiving a job offer.  These could include: work references, education and credential confirmation, employment verification, identity check, credit report, criminal offence and driver’s license record.

This posting closes on January 15, 2016.

Eligibility to work in Canada

Les personnes qui posent leur candidature à un poste permanent doivent, dès leur embauche, avoir le droit de travailler au Canada de façon permanente.  Les documents pouvant servir de preuve dans le cas des rôles permanents sont un certificat de naissance canadien, un passeport canadien, un certificat de citoyenneté canadienne, une carte de résident permanent ou une confirmation de son statut de résident permanent pour prouver qu’il a le droit de travailler au Canada.

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