Digital Advertising Specialist - Calgary, AB | MNP | | 27/11/15
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Digital Advertising Specialist full-time

Location: Calgary, AB
Company Name: MNP ()
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Most professional services firms will tell you what they are, but at MNP, we’re most proud of what we’re not. MNP is not a firm with limits. Entrepreneurial in nature, your insight and ideas, the kind that have helped us to become one of the fastest growing firms in Canada, are welcomed, listened to and acted on. We reward results and support the direction you want to take your career. MNP is not a firm with empty promises. Our definition of balanced lifestyle means fostering an environment that lets you thrive at work and make the most of your life outside the office.

Ultimately, it’s what we’re ‘not’ that we’re most proud of and we’re certain you’ll value this most as part of our team.

Join the momentum at MNP, as we are seeking a Digital Advertising Specialist for our growing Marketing team. MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups.

Performance Expectations

Pay-Per-Click (Social Media, Search and Display) Advertising

  • Manage, measure and track pay-per-click (PPC) campaigns, including keyword development, budgeting and performance tracking
  • Keyword research (discovery and expansion), ad copy development, campaign building and planning, campaign optimization and reporting
  • Utilize analytics to help inform PPC and other paid media campaigns
  • Advise and recommend adjustments to plans and campaigns on insights and implement improvements as required
  • Ensure programs are measurable and support objectives
  • Test, analyze and optimize to increase performance metrics and perform ongoing tests of PPC and display ads, landing pages and copy
  • Analyze return on investment on individual campaigns and communicate results and key learnings of analysis to stakeholders

Support the Execution of Digital Marketing Activities and Campaigns

  • Support digital marketing efforts in support of corporate branding and line of business campaigns
  • Provide support in the execution of email marketing efforts & supporting digital assets
  • Develop and update various web properties using Content Management System (CMS)
  • Ensure quality control procedures are in place and strictly adhered to
  • Ensure compliance with firm brand standards and objectives
  • Develop understanding of clients, industries and competitive pressures for key business units
  • Provide support on an as-needed basis as a member of the digital marketing project team

Analyze and Report on the Results of Marketing Initiatives and Plans

  • Develop post-mortem analysis to analyze the effectiveness of marketing strategies and plans
  • Regularly report on the performance of in-house PPC efforts and overall analytical metrics


  • A minimum of two (2) years digital marketing experience, particularly in marketing analytics and PPC is required
  • Proven experience managing PPC advertising programs
  • Experience in a high volume, digital-focused agency would be considered an asset
  • Proficiency with popular digital technologies preferred
  • Interest in continuous research and education on the latest trends in online marketing
  • Strong knowledge and understanding of the digital marketing technologies, specifically PPC & analytics
  • Highly analytical with the ability to understand and combine data from multiple sources (e.g. Google Analytics, Adwords, marketing automation) to identify trends and opportunities
  • Fluency in French (written and verbal) would be an asset

Core Competencies and Personal Characteristics

  • Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
  • Energy – displays enthusiasm, optimism, drive and passion while maintaining a high level of productivity and a balanced lifestyle
  • Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
  • Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others
  • Client Service Excellence – understands the importance of quality client service by being courteous, responding to client requests in a timely manner and monitoring satisfaction
  • Teamwork & Relationship Development – works collaboratively with team members in order to achieve a common goal and develops, maintains and strengthens relationships with others, both inside and outside the Firm
  • Accountability – takes responsibility for one’s own performance by setting clear goals and tracking progress against those goals; is highly organized and uses personal judgement and decision making
  • Flexibility – effectively manages multiple assignments, adapts to changing priorities and is able to work independently or as part of a team


MNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our total rewards package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.

MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.

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