Creative Director, Copywriting - Calgary, AB | Neo Financial | | 27/07/21
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Creative Director, Copywriting full-time

Location: Calgary, AB
Company Name: Neo Financial ()
Category: Copywriting / Writing
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At Neo, we empower people to get the most out of their money and time. We're a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Neo Financial is looking for a full-time Creative Director Copywriter with exceptional communication and copywriting abilities to join our team in Calgary. This creative, adaptable, and articulate person will be at the forefront of leading creative solutions for customer growth and engagement.

You’ll be working with a multidisciplinary creative team, producing world-class marketing and communications across a variety of media. You’ll be a leader in our copywriting and creative team, contributing to our innovative, artistic, and high-performance content with a mission to improve the financial experience for all Canadians. We’re looking for a team player who’s eager to work alongside some of Canada’s most talented creative designers, photographers, writers, and film/video professionals.

What you'll be doing:

    • Drive the creative strategy, messaging and execution across all brand and marketing projects for all channels
    • Lead the creative development of high-impact integrated marketing campaigns, brand messaging across digital and traditional channels
    • Interpreting creative direction and adapting points from creative briefs into inventive concepts and persuasive copy
    • Crafting messaging for a variety of channels, including but not limited to, website, app, email, social media, radio, blog, direct mail and print
    • Working collaboratively on compelling brand stories and creating copy that helps shape a consistent brand experience across all channels

Who we're looking for:

    • 8+ years of experience, with exposure to working with an in-house creative team or agency
    • A compelling storyteller who is comfortable working at all strategic, conceptual, and executional levels
    • Portfolio demonstrating your capacity to present ideas that will drive our audience to download the app, apply for a Neo Card, and shop with our partners
    • Exceptional skill with the nuances of writing for both organic and paid social media
    • Experience developing creative, innovative marketing strategies, rebrands or leading the development of brands through omni-channel marketing (Social, Digital, Apps, Experiential, Events, OOH etc)
    • Expert fluency across the marketing mix - both in brand-building and direct response
    • Strong track record of newsworthy campaigns, scaling new brands to millions of customers, and innovative thinking

What will help you succeed:

    • Knowledge of core SEO principles preferred
    • Team player who loves being part of an agile ecosystem
    • Maker with a drive to finish, impress users, and delight customers
    • You have entrepreneurial DNA - you're excited to build a business from the ground up, are comfortable making decisions in the face of ambiguity, and aren't discouraged by the inevitable challenges that will arise along the way

What it’s like to work with us:

At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future. It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We’re in it together, always. Gain hands-on experience and be part of the future.

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