Role Summary

Responsible for creating brand-appropriate and compelling marketing communications, both internal and external. Promotes our brands, consistent with target customer, meeting business objectives and user goals.

Critical Functions

1. Communications

• Writes highly effective and targeted internal and external communications in French and English, demonstrating high creativity.
• Adapts all internal marketing communications from English to French.
• Collaborates with the Marketing Team to determine the conceptual and copy direction of branding and advertising initiatives and collaboratively develops the editorial content for the website.
• Ensures that all creative, editorial and product copy promotes branding to achieve sales objectives.
• Interacts with Merchandising Teams and advises them regarding content related issues.
• Collaborates with Merchandising Teams to develop appropriate product names and seasonal color names.
• Works with Graphic Designers to ensure copy tone and style are consistent with visual tone and style.
• Writes and edits web-based and digital content for Laura Canada's websites.
• Proofreads and edits the communications of other team members.

2. People Management

• Maintains a performing team through ongoing coaching and deals with under performing staff in a timely manner utilizing the Company's resources.
• Resolves employee issues in a timely manner.
• Delegates responsibilities to team members to stimulate growth.

Additional Responsibilities

• Manages the Performance Management cycle by conducting Annual Appraisals, 3 Month Appraisals and the Mid-Year Reviews in a timely manner.
• Recruits and selects the best people utilizing all Company recruitment tools and resources.
• Ensures all new hires receive and sign off on Laura Canada's orientation packages.
• Ensures all staff is aware of and understands all Company Policies such as Loss Prevention and Human Resources policy manuals.
• Adheres to all new and existing Company policies and procedures (i.e. Loss Prevention, Health & Safety and Human Resources).

Requirements

• Bachelor's degree in communications/journalism or any other pertinent related field
• 5 years experience as a copywriter, preferably in retail
• Understanding of fashion industry an asset
• Excellent knowledge of Microsoft Office
• Knowledge of InDesign, Adobe Illustrator and Photoshop
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects and diverse audiences.
• Superior knowledge of grammar, spelling and punctuation.
• Solid organizational skills
• Good interpersonal skills
• Bilingualism

Working Conditions and Environment

• This position is a full-time position.
• Works in a sitting/walking/standing position.