Copywriter - Laval, QC | Laura Canada | | 20/12/12
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Copywriter Full-Time

Location: Laval, QC
Company Name: Laura Canada ()
Category: Copywriting / Writing

Role Summary

Responsible for creating brand-appropriate and compelling marketing communications, both internal and external. Promotes our brands, consistent with target customer, meeting business objectives and user goals.

Critical Functions

1. Communications

  • Writes highly effective and targeted internal and external communications in French and English, demonstrating high creativity.
  • Adapts all internal marketing communications from English to French.
  • Collaborates with the Marketing Team to determine the conceptual and copy direction of branding and advertising initiatives and collaboratively develops the editorial content for the website.
  • Ensures that all creative, editorial and product copy promotes branding to achieve sales objectives.
  • Interacts with Merchandising Teams and advises them regarding content related issues.
  • Collaborates with Merchandising Teams to develop appropriate product names and seasonal color names.
  • Works with Graphic Designers to ensure copy tone and style are consistent with visual tone and style.
  • Writes and edits web-based and digital content for Laura Canada's websites.
  • Proofreads and edits the communications of other team members.

2. People Management

  • Maintains a performing team through ongoing coaching and deals with under performing staff in a timely manner utilizing the Company's resources.
  • Resolves employee issues in a timely manner.
  • Delegates responsibilities to team members to stimulate growth.

Additional Responsibilities

  • Manages the Performance Management cycle by conducting Annual Appraisals, 3 Month Appraisals and the Mid-Year Reviews in a timely manner.
  • Recruits and selects the best people utilizing all Company recruitment tools and resources.
  • Ensures all new hires receive and sign off on Laura Canada's orientation packages.
  • Ensures all staff is aware of and understands all Company Policies such as Loss Prevention and Human Resources policy manuals.
  • Adheres to all new and existing Company policies and procedures (i.e. Loss Prevention, Health & Safety and Human Resources).


  • Bachelor's degree in communications/journalism or any other pertinent related field
  • 5 years experience as a copywriter, preferably in retail
  • Understanding of fashion industry an asset
  • Excellent knowledge of Microsoft Office
  • Knowledge of InDesign, Adobe Illustrator and Photoshop
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects and diverse audiences.
  • Superior knowledge of grammar, spelling and punctuation.
  • Solid organizational skills
  • Good interpersonal skills
  • Bilingualism

Working Conditions and Environment

  • This position is a full-time position.
  • Works in a sitting/walking/standing position.
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