Communications and Content Specialist - Edmonton, AB | Champion Petfoods | | 24/08/17
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Communications and Content Specialist Full-Time

Location: Edmonton, AB
Company Name: Champion Petfoods ()
Category: Communications
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The Communications & Content Specialist is primarily responsible for providing support for communications plans and implementation, which includes producing content for a number of communications vehicles to support a diverse portfolio including brand marketing, issues management, media relations, internal and external communications, web and social media.  This position is responsible for injecting the magic of storytelling into our brands and ensuring it resonates with our target audiences. Also, this position is responsible for staying on top of industry trends and research to ensure company competitiveness, and help with the ongoing digitization of processes.  The Communications & Content Specialist works out of our corporate office in North-West Edmonton, and reports to the Senior Communications Specialist.

Key Responsibilities:

  • Works with the Senior Communications Specialist to support communication needs including delivery of corporate communication initiatives
  • Writing and content creation for key communications deliverables including presentations, newsletters, videos, brochures, letters, memos, bulletins, web content, scripts/speaking points, advertisements and reports as required
  • Demonstrate versatility in adaptation of writing skills for a variety of formats and objectives
  • Ensure a consistent, high standard of content and maximize its value across multiple communications and marketing channels, adhering to corporate brand standards and regulation requirements
  • Provide copyediting and proofreading for all written content; verify citations, and edit for correct style
  • Audit company social media channels and web content, as well as those of competitors, and research the pet food and other industries
  • Provide recommendations on how to improve our content and channels
  • Work with the Communications, Creative and the Web Development Teams to create and refresh web communications through social media and website
  • Work closely with the various specialists involved with the implementation and management of our digital strategies
  • Create an action plan that provides a clear roadmap to orchestrate all relevant channels and marketing tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, apps, media/blogger outreach, newsletters, memos, scripts/speaking notes, videos, speeches, posters, banners, etc.)
  • Conduct social channel audits to map a brand’s global web presence and assess its effectiveness
  • Support marketing with research, analysis, and reporting in related areas, such as market research, target segmentation, and brands strategy
  • Help with the ongoing digitization of processes
  • Perform other duties as required, or assigned
Key Requirements:
  • Post-secondary education in Communications, Journalism, Marketing, or related field, with minimum three years’ experience in an integrated marketing and communications role
  • Possess superior writing and grammatical skills, and communicate well verbally
  • Demonstrated experience in writing across all formats (e.g., website, SEO, SEM, online media, mobile, social, video, print, etc.)
  • Creative, versatile, and digitally proficient self-starter with excellent writing skills to develop engaging and effective content & communications
  • Knowledge of popular social media plugins, such as Facebook and Twitter, along with their relevant APIs
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online user experience
  • Experience working with international markets is an asset
  • Working knowledge developing cross platform/browser compatible dynamic web, video and mobile web applications
  • Basic knowledge of website design, search and social advertising, programmatic advertising, e-mail marketing, and e-commerce
  • Demonstrated experience in writing across all formats (e.g., website, online media, mobile, social, video, print, etc.).
  • The ability to comfortably handle the demands of a fast-growing company and provide direction to other functional departments in the area of improving user interface development
  • Ability to manage multiple projects and priorities with very short timeframes and under high pressure
  • Fluent in English, both written and spoken
  • Ability to give and receive critique and respond with multiple solutions
  • Strong team player with peers and Senior Management
  • Proactive attitude, demonstrated willingness to learn, and constant desire to improve
  • Ability to attend and/or conduct presentations
  • Working extended days and weekends as necessary
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