Brand Manager - Edmonton AB | The Little Potato Company | | 06/10/14
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Brand Manager full-time

Location: Edmonton AB
Company Name: The Little Potato Company ()
Category: Communications
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Terms: Full Time, Permanent
Reports to: Director of Marketing
Date: September 2014


The BRAND MANAGER is primarily responsible for achieving short & long-term brand financial objectives (sales, distribution, brand margins) by assisting in the development of a winning brand plan and management of its implementation.  This includes development of compelling and effective marketing programs/materials, including consumer promotions, selling tools, online creative, product packaging and new product development.


  • Focuses on marketing strategy development, product development, and brand related marketing initiatives.
  • Ensures revenue and contribution margins are being achieved.
  • Develops strategic marketing plans working closely with the VP and Director.
  • Develops business cases for new products or significant changes to existing products.
  • Creates and plans new product introductions and marketing campaigns.
  • Explores and develops new and innovative promotional plans to Expose, Excite and Educate LPC’s consumers, customers and key stakeholders.
  • Manages and coordinates the yearly budget planning process to ensure objectives are achieved.
  • Oversees the overall marketing budget to ensure we optimize expenditures and achieve specific targets.
  • Works with outside suppliers (packaging, ingredients, merchandisers, creative, design, etc.) to develop new products, execute new promotions and build the LPC brand.
  • Liaises with sales reps, VPs, and Directors to support and get buy-in to key marketing initiatives.
  • Develops key marketing priorities with Director and VP.
  • Helps develop, create and manage the LPC communication plan and brand standards.
  • Works on special projects and activities that will drive the future.


  • 5 years Brand Manager experience in a Produce or Consumer Packaged Goods Company.
  • Bachelor’s Degree in Marketing (or equivalent).
  • Results-oriented, with a track record of achieving brand goals.
  • Highly innovative & creative problem solver.
  • Excellent project management skills, with ability to multi-task.
  • Superior interpersonal and leadership skills (team player who thrives in a fast-paced environment).
  • Well-developed analytical and financial management experience.
  • Excellent communication & presentation skills (sales experience an asset).



  • Extensive knowledge of brand marketing fundamentals, including positioning, messaging and optimizing marketing mix.
  • Knowledge of marketing trends & techniques as it relates to consumer packed goods.
  • Working knowledge of design principles, print production and web design.
  • Experience in new product concept development and launch.


  • Analytical – Can translate data into key insights.
  • Collaborative – Can work & communicate effectively with a number of different levels within the company.
  • Strong project management and implementation skills with the ability to multi task.
  • Proficiency in Microsoft Office Applications; basic skills in using PC based publishing/graphic design applications (e.g. Adobe Illustrator, Quark Express, Photoshop) an asset.
  • Can work with limited supervision.


  • Can translate consumer insights into focused, winning marketing plan.
  • Can effectively present information in 1-on-1 and group situations (internal & external).
  • Flexibility and creativity in solving problems.
  • Ability to handle multi-faceted problems and high pressure situations.
  • Attention to detail.
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