Are you the right Fit?

We’re looking for a growth hacker and experienced marketer to provide leadership for our marketing team. The VP of Marketing will be responsible for leading a team focused on ramping up our acquisition channels which include Direct Mail, Online (SEO, SEM, Social), PR, Partnerships and Local.

The ideal candidate will have a deep understanding of how to acquire SMBs, working with marketing automation platforms, analytics, data, vendor management, project management and the growth hacking funnel.

Responsibilities:

• Lead and grow a marketing team focused on acquisition, engagement and retention strategies
• Build out our Point of Sale support materials for our merchant Partners
• Manage all vendors including agencies and printers
• Develop and improve upon existing reports
• Build out tactics and campaigns related to acquiring merchants through Direct (Direct Mail, Print Ads, etc..), Online (SEO, SEM, Social), PR, Partnerships and Local Marketing
• Ensure appropriate metrics are in place to measure the success of marketing initiatives
• Adjust marketing strategies accordingly to meet changing market and competition conditions
• Establish and develop strong working relationships with relevant stakeholders, business partners and industry influencers
• Accountable for company marketing budget and evaluation, and hitting customer acquisition targets
• Develop and maintain a strong brand experience across multiple stakeholder groups and through multiple online and offline product experiences

Qualifications:

• 5+ years of extensive marketing experience
• Experience working with marketing automation platforms such as Pardot, Omniture, Hubspot, etc.
• Deep understanding of B2B cross-channel marketing, specifically which content is best suited to different marketing efforts
• Experience designing products and experiences for a retail environment
• Experience with local retail marketing engagement (see UBER and Lululemon)
• Solid understanding of traditional marketing: print, sales support, direct mail
• Advanced knowledge of internet marketing (SEO, SEM, display/banner advertising) and digital marketing
• Proven ability to manage budget to revenue and spend targets; ability to manage a variety of efforts with a scrappy approach to doing more with less; strong solutions-orientation
• Knowledge and understanding of the financial services and payments industries (not required but a plus)
• Demonstrated experience in research and evaluation methodologies to ensure marketing and communications return on investment

Compensation & Benefits:

• Salary based on experience
• Performance based bonus plan
• Staff Stock Option Plan
• Group Benefits Plan
• Subsidized gym and fitness program