Overview

Wiivv is seeking a brand and PR-savvy VP of Marketing & Sales to grow the demand and awareness for our made-to-fit footwear products. You should have lots of experience selling on e-commerce and be great at building relationships with major brands and distributors. You will lead a talented group of marketers, reps, and agencies, and will report to the CEO.

Key Qualifications

• 7 years of marketing in consumer goods (preference for footwear) and e-commerce experience.
• Can devise and execute an integrated marketing plan.
• Exceptional writing skills.
• You can create structure out of chaos.
• You thrive in a fast-paced environment.
• You have experience managing staff and helping them reach their goals.
• You have good technical understanding and have experience working with a variety of marketing automation tools.
• You are a big picture, creative thinker – with the ability to take vision into reality.
• The media loves working with you.
• You are the best story-teller you can possibly think of.
• You have a rolodex of VIPs who can assist in exciting brand-building efforts.

Responsibilities

• Manage and execute product marketing strategy for the product portfolio.
• Manage and prospect new channels with attention to the special requirements for a custom good.
• Lead consumer insights and customer development for all products.
• Define and innovate on the product positioning with agility, and define feature benefits, value proposition, reason to believe and messaging.
• Create media plan across social, events and beyond.
• Research and analyze competitor strategies, and create the appropriate entry point for our product portfolio.
• Manage the big picture view of the customer with profile transitioning seamlessly from prospect to customer to loyalist.
• Forge new partnerships for content marketing and cross-promotion opportunities.
• Work with the media and PR agencies to push Wiivv’s story forward.
• Manage agencies as required.
• Be the creative genius behind the company’s branding efforts.
• Be hands-on to lead your core team of marketers, reps, and agencies.
• Push boundaries – daily.
• Be innovative in approach and find the best way to attack beastly problems with less resources than you would like.

Compensation

• Executive-level base salary
• Quarterly bonus on targets
• Executive-level stock option package
• Company benefits program
• Corporate phone plan