Product Marketing Specialist - New Westminster, BC | Speed Shift Media | FreshGigs.ca | 23/03/17
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Product Marketing Specialist full-time

Location: New Westminster, BC
Company Name: Speed Shift Media ()
Category: Marketing
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POSITION OVERVIEW:

As an indispensable member of the growing Marketing team, you will play a core role in the messaging and positioning of our core product – Auto Audience Network™ (AAN). You will leverage your strong relationships with internal stakeholders from Marketing, Sales, Product Management and Digital Media team to understand, develop and translate features of our products/services into sellable benefits that set us apart in the marketplace. Under the general guidance of the Director of Marketing, you will take ownership in the creation of all mid-funnel marketing materials, as well as to provide regular reporting of market research, trends and competitor analyses.

WHY SSM:

Our progressive, collaborative culture rewards hard work and initiative. We adopt a collective approach to building an industry-leading digital media technology company and empower our staff members to participate in creative and meaningful ways. So join us on our mission – you will be part of an exciting journey!

  • Open door policy where your opinions are heard and valued
  • Leading edge equipment
  • Meaningful merit increases and performance bonuses
  • RRSP Matching
  • 100% employer paid group benefits, including MSP premiums
  • Transit Subsidy
  • Paid Gym Membership
  • Monthly company sponsored social events
  • Free fruits and drinks – all day long!

KEY ACCOUNTABILITIES AND SUPPORTING TASKS

Key Accountability - Product Positioning and Messaging

Supporting Tasks

  • Collaborate with Product Management counterparts to develop expert understanding of the function, value and competitive differentiation of SSM’s products and services
  • Translate technical capabilities into customer benefits
  • Develop product messaging and core positioning that differentiates SSM’s products in the market
  • Ensure all mid funnel customer-facing assets are sufficiently prepared to communicate the value proposition SSM’s products and services

Key Accountability - Market Research and Insights Gathering

Supporting Tasks

  • Analyze competitive and complementary products to drive strategy and positioning
  • Research industry trends and gather customer input to identify customer-perceived value and enhancements to current features and functionality
  • Research new and prospective customers through analysis of relevant marketing data and competitive business information
  • Conduct interviews to quantify market trends, threats and changes in the market.
  • Provide focused, market-driven feedback to the Product Management team on product and solution directions

Key Accountability - Sales & Marketing Operations

Supporting Tasks

  • Create product collateral and sales enablement materials to support sales efforts
  • Prepare and coordinate with internal stakeholders on product introductions and updates
  • Support various marketing programs, including: webinars, regional events and trade show messaging
  • Assist marketing team with collateral development, sales enablement, and product/service-related marketing programs

PERFORMANCE STANDARDS:

Success in this role can be defined by the attainment in metrics related to: conversion rates from Lead to MQL, MQL to Opportunities, and Time to close.

EXPERIENCE AND EDUCATION/TRAINING

Must Haves:

  • Post secondary education in Marketing, Communications or related discipline
  • At least 3 years of professional Marketing experience in a technology company
  • Experience conducting customer and prospect interviews

Nice to Haves:

  • Certificate in Pragmatic Marketing – Foundations, Marketing & Launch
  • Experience working in a B2B marketing space
  • Experience researching, designing and developing market content

ENABLING COMPETENCIES:

  • Advanced knowledge of Hubspot marketing automation system
  • Working knowledge of Microsoft Office Suite and Google Productivity software.
  • Ability to grasp and translate technical concepts into clear market propositions for materials
  • Ability to translate conversations into analytical and quantitative thought processes
  • Proven ability to effectively summarize and distill large quantities of information in a deadline driven environment
  • Excellent track record in developing effective relationships with stakeholders at all levels
  • Demonstrated competence driving continuous improvement and operating with flexibility
  • High level of resourcefulness, with a positive can-do attitude and demonstrated success working independently with limited supervision
  • Solid problem solving skill to thoroughly evaluate situations, identify root causes and come up with creative solutions
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