Position Summary:

Reporting to the Senior Manager, Marketing, the Marketing Specialist will participate in the strategy and execution of various marketing initiatives for Elmwood Spa and Bangkok Garden, with a focus on email marketing, web, promotions and media planning/buying. The Marketing Specialist will work closely with Food & Beverage, Spa Services and IT departments across a broad range of marketing activities. Understands the importance of and promotes the Company’s Mission, Vision and Values.

Primary Responsibilities:

• Manage email campaigns for Elmwood Spa, while adhering to CASL. This includes database management, scheduling, reporting, optimizing performance and developing strategies to grow email subscriber base.

• Manage updates to company websites and ecommerce and proactively recommend improvements

• Project Management of approved marketing and promotional initiatives, including development of creative briefs and managing freelancers

• Participate in the development and execution of annual promotional calendars, including ongoing reporting, analysis, and recommendations for future improvement

• Draft internal communications relating to promotions and new initiatives

• Media planning and buying of seasonal and ongoing campaigns across print, digital, outdoor, and radio.

• Collaborate with Social Media & Marketing Coordinator to improve performance across social media platforms and ensure social integration with marketing campaigns and websites.

• Work with third party vendor to manage SEM

Other responsibilities:

• Seek out and execute beneficial co‐marketing opportunities

• Assist with copy writing for advertisements, promotions and marketing campaigns

• Budget tracking and issuing purchase orders Event planning/coordination

• Collaborate with Social Media Coordinator to ensure alignment with marketing strategy and promotions

• Coordinate updates to company websites using WordPress, ensuring that all content is current and accurate, and that various web elements are functioning properly, including e‐commerce

• Assist with other duties as assigned

Qualifications

• 3-5 years marketing experience, with focus on digital

• Demonstrable experience managing SEM and display advertising campaigns

• Knowledge of SEM and Google Analytics

• Experience with email marketing; knowledge of Mailchimp an asset

• University degree or college diploma with a preference towards business or marketing

Skills

• Strong technical skills and experience managing email platforms are mandatory

• Highly analytical and able to derive meaning from data through A/B testing and email optimization.

• Extremely detail-oriented and results-driven with a proven track record of learning independently

• Strong communication and writing skills

• Must be able to work flexible hours and accommodate last‐minute requests

• Creative and strategic thinker

• Excellent organizational, planning and project management skills

• Strong knowledge of Microsoft PowerPoint, Excel and Word; use of design software an asset.

• Highly energetic team player with highly developed interpersonal communication skills and ability to work independently

• Ability to work effectively within fast paced environments

• Highly proactive and motivated to succeed