Marketing Manager - Vancouver, BC | Archiact Interactive | FreshGigs.ca | 21/09/17
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Marketing Manager full-time

Location: Vancouver, BC
Company Name: Archiact Interactive ()
Category: Marketing
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Archiact is a full service virtual reality studio headquartered in downtown Vancouver. Our team has been leading the way in the VR space for over 3 years. Archiact’s main service offerings include VR game development, publishing, and virtual reality business solutions. As the largest dedicated VR studio in the world, we are committed to bringing on top industry talent to join our team.

So, what’s our studio culture like? We believe in balance. We work smart and know how to have fun. The Archiact team is lively, humorous, and always entertaining. From our “Archiapalooza” social events, "Get Buff" fitness activities, to our local food adventures, our team drives the fun light-hearted environment in our studio. We are looking for new team members with a passion for innovation and an awesome attitude to join our studio.

We are on the hunt for great like-minded individuals to join our team, and help Archiact get more involved in your campus life!

Marketing Director

As a Marketing Director you will be accountable for executing the strategies and initiatives set for the overall vision of our in-house developed games and games we publish for others. The successful candidate needs to be an 'outside of the box' thinker, who understands viral and guerrilla marketing and is flexible and dynamic in their approach. We are a gaming company that does open development and interacts with our fans on a daily basis.

The Marketing Director will wear many hats, and will be hands-on with every aspect of marketing. He/she will oversee the following: social media, community, events, customer service, merchandise, video and hardware relationships.

This role is for a Director who can function independently without the assistance of a marketing team. Archiact is a fun and fast-paced environment currently experiencing a lot of growth in a global market.

We are only considering applicants with gaming experience (no exceptions).

Responsibilities:

  • Responsible for all marketing strategies and programs while leading new initiatives that target the consumer audience
  • Responsible for development and communication of the marketing strategy and vision on a global level
  • Financial responsibility for all marketing and advertising related efforts for franchises
  • Develop long-term franchise plans with studio exec teams
  • Ensure consumer insights are provided during the development of games through qualitative and quantitative research
  • Provide direction on market scope and marketing spend, incorporating media mix models and demand funnels, ensuring budget ownership/accountability at functional level.
  • Identify and develop key strategic alliances with external brands, media and commercial partners
  • Partner with Management in forecasting and demand planning
  • Responsible for licenses and partner relationships

Requirements:

  • Must have gaming experience
  • Must be able to handle all aspects of marketing without the help of a marketing team (hands on)
  • Must be able to come up with creative marketing strategies & initiatives that appeal to the gaming industry
  • Minimum of 5 years’ experience in Film, Advertising, Entertainment or Marketing, preferably in online and/or games industry.
  • Demonstrated record of success in consumer marketing.
  • Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, pricing, promotions, sales and distribution.
  • Experience building brands that reach consumer across multiple categories
  • Experience building cutting edge, leading brands that have strong consumer awareness and interest
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