Manager, Digital Revenue Products – Email & Contest Marketing (12-18 month Contract) - Toronto | Star Metro Media | FreshGigs.ca | 06/02/18
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Manager, Digital Revenue Products – Email & Contest Marketing (12-18 month Contract) Contract

Location: Toronto
Category: Advertising / Branding, Marketing / Strategy, Online Marketing
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Reporting to the Managing Director, Digital Revenue Products, the successful candidate will support the day-to-day needs and ongoing development of Toronto Star Audience Solutions Email & Contesting advertising sales & operations.  As the email & contesting resource for the sales teams, the successful candidate will develop sales strategies to ensure that all advertising and RFPs inquiries are reviewed and responded to in a timely manner that delivers on our business goals while meeting client objectives. In collaboration with these internal and external sales teams, the successful candidate will endeavour to deliver incremental email & contesting advertising revenue in order to meet/exceed monthly, quarterly and annual revenue goals as well as supporting the program with all product and operations initiatives.

Responsibilities:

  • Product management and sales subject matter expert for Email and Contest Marketing
  • Manage budgets, product marketing, sales collateral, list growth, client/subscriber feedback and day-to-day program operations
  • Identify sales opportunities & encourage the inclusion of email marketing in all digital sales proposals
  • Be a resource for sales reps, assisting with planning and developing sales strategies, creative and targeting best practices, report analysis and performance standards
  • Have working knowledge and solid understanding of the digital advertising industry (specifically email marketing and contesting) best practices
  • Have working knowledge of Canadian Anti-Spam Legislation
  • Assist sales reps by providing information for sales proposals to take to clients and to include in larger, multi-platform campaigns
  • Attend sales meeting to assist with proposal presentations & campaign expectations
  • Maintain budget & revenue reports on a daily basis, ensuring targets are met
  • Coordinate with sales reps, internal promotions team, clients and production teams to ensure that avails are checked, inventory is reserved, creative & prizing assets are secured, submitted and approved in a timely manner
  • Providing necessary insight on reporting to external customers (e.g., campaign performance reports) and internal groups (e.g., resolution of any billing discrepancies)
  • Providing inventory availability, forecasting estimates, creative & subject line suggestions and submitting data-based list requests
  • Monitor run rates to ensure full delivery against contracted performance
  • Monitor and take action on Wonderlist feedback emails & phone calls

Qualifications Required:

  • University/College Degree in Business, Sales or Marketing
  • 4+ years of prior digital marketing or sales experience with a strong understanding of the industry
  • Experience with and knowledge of digital sales and digital advertising best practices
  • Experience creating innovative, digital sales packages to articulate opportunities with internal and external stakeholders
  • Familiar with online advertising, marketing and sales concepts and metrics
  • Strong communication and interpersonal skills; ability to develop professional relationships with sales reps, advertisers and various internal stakeholders
  • Working knowledge of Excel & PowerPoint – essential
  • Working knowledge of a top tier email delivery solution, HTML & Photoshop/illustrator – considered an asset, but not required
  • Ability to take initiative and prioritize multiple objectives
  • Strong attention to detail required

Star Metro Media is committed to providing an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation during this process, please inform Star Metro Media of your requirements.

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