Payfirma is changing the payment industry. We're always on the look out for the best and the brightest talent who want to have an impact on the world. We are passionate about the work we do and the innovations our stellar team brings to life.

The Company

Payfirma is Canada’s leading mobile payments company. We were the first in Canada to release the iPhone and Blackberry mobile credit card terminal and continue to expand the boundaries in our industry. We were named Canada’s Top Startup of 2011.

Job Description

• Develop, implement and maintain the strategy and plans for online marketing
• Grow and optimize online customer acquisition and the conversion funnel
• Define, identify, and track customer segments and outreach strategy
• Develop and implement acquisition messaging of our offering for each customer segment
• Develop content/creative and conduct social media, blog, and other campaigns to drive lead-gen and conversions
• Build landing pages and manage website content to ensure high conversions
• Conduct ongoing SEO, testing and optimization efforts
• Create and manage internal marketing metrics and reporting

Desired Skills & Experience

• 2+ years of marketing experience including content generation, social media, email marketing, and testing/measuring/optimizing
• A working knowledge of website optimization, SEO, lead gen, A/B testing, and analytics
• Experience with Google Analytics, CRM (i.e. Salesforce) and other related marketing automation software applications
• Excellent number crunching ability in order to leverage data and manage campaign success
• You are willing to be hands-on with HTML and CSS
• Strong understanding of conversion tactics and how to layout/write winning content
• You’ve lived the customer acquisition funnel, analyzing online marketing methods
• You are a self-starter who loves to experiment and is comfortable making fast decisions with incomplete data
• Excellent copywriting skills